THE INFLUENCE OF E-COMMERCE, PARENTS SOCIO ECONOMIC STATUS, SELF CONTROL AND RELIGIOSITY ON CONSUMER BEHAVIOR

: This study aims to determine the effect of e-commerce, parents' socioeconomic status, self-control and religiosity on Muslim consumer behaviour at the Faculty of Economics and Business at Syiah Kuala University. The research focuses on three things: simultaneous influence, partial influence and the most dominant variable. This study uses a correlational-based quantitative research method. The number of samples is 115 students. Data collection uses a questionnaire that is distributed online using Google Forms. The results showed those e-commerce variables, parents' socioeconomic status, self-control, and religiosity significantly affected Muslim student consumer behaviour. Partially, only e-commerce and religiosity variables have a significant effect, while two other variables, namely parents' socioeconomic status and self-control, do not significantly influence Muslim student consumer behaviour. At the same time, religiosity is the variable influence Muslim student consumer behaviour. The higher the level of religiosity, the more it will influence the consumption behaviour of Muslim students of the Faculty of Economics and Business at Syiah Kuala University.


INTRODUCTION
In the last few decades, Muslim countries have adopted consumption motives from Western consumer habits, making individual values a measure of wealth and spending patterns (Wigati, 2011). As a result, a high lifestyle is formed so that several rich and developed Muslim countries can barely reach it. Meanwhile, in Muslim countries that are developing or poor, this lifestyle is a lifestyle that causes poverty (Rohim & Priyatno, 2021). This habit has been going on for a long time and leads to unrealistic consumption motives contrary to Islam's perspective and resources. This shows that consumer behaviour is currently far from Islamic guidelines. So that needs are not a priority before consuming something (Chapra, 2000).
The Development Bank of Singapore Indonesia stated that in 2019 unrealistic Western consumption motives also hit Indonesia, which has the largest Muslim population in the world (Yustati, 2017).
This survey reveals that Indonesia is ranked with the most prominent e-commerce users for online shopping in Southeast Asia.

Another survey from The Nielsen Digital
Consumer Survey also revealed the same: in 2019, as many as 67 per cent of Indonesian netizens who shop online can spend IDR 50,000-IDR 500,000 in a month. Most spending is on fashion products, followed by food and beverages, electronics and skincare/make-up with payments via ewallet (Lubis, 2020).
This phenomenon occurs not only on a national scale but also on a local scale.
For example, Aceh Province, a province nicknamed "Seuramoe Mecca" with a Muslim majority, also shows the phenomenon of increased consumption motives. As shown in the following graph: imbalances (Fauroni, 2008 (born in 1981-1996) reached 25.87%. Based on this data, generation-Z currently ranks as the largest population in Indonesia. At the same time, the attachment of technology with the current Z-generation is very closely connected because it is common for them to use technology in all their activities.

Research from The Nielsen Global
Survey of E-commerce reveals that the shift in shopping behaviour of the younger generation in several countries, including Indonesia, is marked by a tendency to choose online channels in their transactions (Lubis, 2020). Data on the can be seen in the following graph:  giving pocket money to their children (Sudarsono, 2014). Parents with a relatively wealthy economic status will give excess pocket money so that children can fulfil everything they like just for satisfaction and pleasure (Wirawan, 2017). In this case, students with affluent economic status will find it easy if they want to get goods and services they like or follow a growing trend so that in the end, buying and consuming products do not see the benefits and harm but a lifestyle (Zahrawati & Faraz, 2017).

RESULT AND DISCUSSION
Before explaining the research discussion, the respondents' characteristics will first be explained, and some of the results of the calculation of the analysis requirements test. The results of these calculations will then be analyzed later.

Characteristics of Research Respondents
Respondents in this study were The results of the validity and reliability tests are described as follows: the test is carried out again, answers will be obtained that are relatively the same or close to the previous answers.

Figure 4. Normality Test Results
The figure above shows that all data in this study follow a diagonal line so that it can be said that the data is normally distributed, fulfilling normal assumptions or following the normality line.  3 illustrates that the research data is normally distributed because the p-value of 0.948 is greater than 0.05.

Multicollinearity Test Results
The multicollinearity of research data can be known through a tolerance value <0.10 or the same as a VIF value> 10. The results of the multicollinearity test are presented as follows:

Heteroscedasticity Test Results
The Heteroscedasticity Test uses a scatterplot graph by paying attention to the data distribution points. Graphic display is as follows:

Figure 5. Heteroscedasticity Test Results
The picture above shows that the data points are spread between the top and bottom of the number 0 and the Y axis and are spread evenly and do not gather and form a certain pattern. So, the data in this study did not experience heteroscedasticity.

Test Results for the Coefficient of Determination (R2)
The coefficient of determination is used to test how far the independent variables in this study explain the dependent variable. The results of the coefficient of determination test are as follows:

Results (F)
The results of the F test were carried out to find out whether the influence of the independent variables coincides on the dependent variable, namely:

Partial Hypothesis Testing Results (t)
The results of the t-test were carried out to find out whether the influence of the independent variables occurred partially or significantly on the dependent variable, namely: