URGENSI KOMUNIKASI ISLAM DALAM BERDAKWAH DI KALANGAN MASYARAKAT

Abstract

Communication plays a very important role in the process of spreading Islamic da'wah, especially among the community. The urgency of communication in da'wah is not only limited to conveying information, but also how the da'wah messages can be received, understood, and internalized by the audience. From an Islamic perspective, communication must be carried out by prioritizing ethical values ​​such as wisdom (hikmah), politeness, and honesty. This study aims to analyze the importance of effective communication in da'wah in society and the challenges faced in the modern era, especially in the use of social media as a means of da'wah. In addition, this study also highlights the need to understand the plurality of society and the relevance of language in conveying da'wah messages. The results of the study show that good communication can strengthen people's understanding of Islamic teachings, avoid misunderstandings, and build spiritual and moral awareness. Therefore, wise and ethical communication is very necessary in da'wah so that the message of Islam can be well received and have a positive impact on society.